Privacy Policy
Last updated: November 2, 2026 (version 2026-11-02-ai)
Who is responsible for your data
Herkos Athletic Club LLC, a Florida limited liability company controls the information described here. When this policy says "we" or "us", it means this company.
What we collect
- Your email and name, to create your account.
- Your intake answers (goals, schedule, food preferences, injuries), so your coach can write your plans.
- Your progress data: daily logs, weekly weight, measurements, and progress photos.
- What you post in the community (posts, comments, reactions).
- Basic usage analytics, to see which pages work.
How we use it
To coach you. Your intake answers and progress data are used to write and update your personal plans. Your email is used for login, plan updates, reminders, and community digests.
Your photos are private
Progress photos are stored in a private, locked bucket. Only you and our coaching team can see them. They are never posted or shared unless you give us clear written permission.
Payments
Payments are handled by Stripe. Your card number never touches our servers. We only keep a reference to the payment so we know your spot is paid.
Who we share with
We never sell your data. We use a few services to run the platform: Supabase (database and login), Stripe (payments), SendGrid (email), Vimeo (video), Vercel (hosting and analytics), and Sentry (error reports, so we can fix what breaks; we remove emails, health answers and body details before a report is sent). Each one only gets what it needs to do its job.
When you fill in the claim form on /join, your answers, your contact details and your date of birth go to GoHighLevel, the tool our team uses to follow up with you. We ask your date of birth because our challenges are for adults 18 and over; if you are younger, nothing you typed is sent. We do not keep these answers in the app until you buy.
If your plan includes an at-home blood test, our blood testing partner SiPhox Health receives your name, shipping address, email and date of birth, so their physician network can order your test, they can ship your kit, and their labs can process your sample. We only share this after you agree to it in your intake. SiPhox Health sends your results back to Herkos Athletic Club and your coach. You can withdraw your consent anytime by emailing hello@herkosclub.com.
AI help with your plan
To help your coach draft your plan faster, your intake answers are processed by an AI service (Anthropic (Claude)). We remove your name, email, phone, address, date of birth and photos first. A coach reviews and approves every plan before you see it. Nothing is used for ads, and the AI service does not use your answers to train its models.
Ads
We run ads on Facebook and Instagram. On our website (not in the app), we use the Meta Pixel and send Meta a few facts, like which page you saw, if you filled in our claim form or bought, and a scrambled (hashed) copy of your email, name, or phone. This helps us know which ads work and show them to people like you. We never send your intake answers, health answers, progress, or photos. You can turn off ads based on your activity in your Facebook or Instagram ad settings.
Your choices
You can ask us for a copy of your data at any time. Email us and we will send it.
Deleting your account
You can delete your account and your personal data at any time: in the app or on the website, go to Profile, Edit profile, Delete account. It happens right away. If you no longer have the app, ask us on our delete your account page and we will do it within 30 days.
This removes, for good:
- Your login, name, profile photo and bio
- Your hearts
- Your intake and health answers, and any doctor OK you uploaded
- Your blood work results and shipping details
- Your check-ins, measurements, progress photos and daily logs
- Your meal and training plans
- Your points, badges and notifications
- Your emails with us and your app notification tokens
Your posts and comments stay in the community without your name. To remove specific posts, delete them before deleting your account, or email hello@herkosclub.com after. They show as "Deleted member", with the photos attached to them, so other members' replies still make sense. Your profile photo and your private files (check-in and progress photos, doctor notes, blood work results, plan files) are deleted.
We keep only what the law requires:
- Payment, refund and chargeback records (amounts, dates and Stripe reference numbers), because tax law and our payment processor require them
- The date you accepted the terms, the waiver and the privacy policy, and which versions, because we must be able to show what was agreed
These records no longer carry your name or email. Stripe keeps its own copy of your payment details under its own privacy policy. Copies in our automatic database backups are overwritten within 30 days. Deleting your account ends your access to any challenge you are in; it does not refund you by itself, since refunds follow our terms.
Contact
Questions? Email hello@herkosclub.com and a real person will answer.